Technology Management

An effective product design resonates with the customer. We help you integrate the voice of your customer through various research methods including observational research, technical analysis, and usability testing.

Market Research

Latent Needs /Ethnographic Research

Latent Needs and Ethnographic research are unique approaches to understanding end‐user needs. Our collaborative methodology includes interviews with key process stake holders and an observation approach in the end‐user environment to help identify both blatant (spoken) and latent (unspoken) needs. These insights aid in new product development, product improvements, usability/product acceptance, and total product life cycle management.

Usability/Use Assessment

We provide a technical analysis of the device usability to help you improve its usage and acceptance in the market. This process involves a task analysis of the usage procedure and simulated use testing with the end‐user.

Product Comparison

Our approach to product comparison research is unique We conduct a technical analysis of the individual products’ usability based on intuitiveness, ergonomics, technical appropriateness, and possible inherent use issues. We assess both spoken and unspoken challenges to determine the best product features for the company and its end‐users.

Technical Analysis

To determine product usability, we apply a systematic, qualitative analysis by scoring each task the end‐user must perform. This provides direction in product specifications, product enhancements and training material development.

Product Formation

Ideation

We help you conduct brainstorming sessions with key stakeholders to generate and capture innovative ideas. We employ a variety of tools to foster creative thinking and incorporate a method of sorting ideas to identify the most valuable business concepts.

Product Specification

Developing the appropriate product specifications is critical for any successful project. We support and guide your project teams as they distinguish mandatory product features from desirable features. We also assist with understanding technology and assessing risk management and stakeholder perspective.

Project Management

We help your project team across all stages of product development to produce the right deliverables at the right time. We facilitate effective communication and interaction, both with internal groups and external vendors, creating a more cohesive view of the project. Our team will help you identify roadblocks and facilitate solutions which keep your projects on track.

Training Materials

We utilize a systematic methodology in developing product training materials and instructions for use. We conduct testing to evaluate user comprehension of the product and training materials, minimizing the potential for use error and maximizing usability.

~Updated 03/01/2011